Amazon listing images and A+ content, since 2010
Sixteen years of listing sets across dozens of categories, and a Fiverr $1M Seller badge earned one project at a time. This is the agency side of F5, still open for select projects.
Most listings do not lose to a better product. They lose to a better set of seven images. A shopper on a phone gives a listing a couple of seconds, decides from the main image whether to tap, and then decides from the next three whether to buy. Everything below that is for the people who are already interested.
That is the whole job: work out the one thing the buyer needs to understand, put it where they will actually see it, and remove everything competing with it. It is closer to editing than decoration.
Main image
The one that decides whether anyone clicks. Pure white background, product filling the frame, compliant with Amazon's image rules rather than fighting them.
Infographics
The middle slots, where a shopper decides. Dimensions, materials, what is in the box, and the one objection that loses the sale if it goes unanswered.
Lifestyle and scale
The product in the room it will actually live in, at a size the buyer can judge. This is the slot most sellers skip and then wonder about returns.
A+ / EBC content
The below-the-fold module set: brand story, comparison table, and the detail shots that do not fit in seven slots.
Alongside packaging design and product photography direction. The full case studies, with before and after sets, live on Behance.
Doing it yourself instead?
Plenty of sellers cannot justify an agency retainer, and should not have to. The same thinking is packaged into free tools and templates you can run on your own listings today.