Your shop is not failing. It is invisible, and that is a different problem.
The listings look good. The photography is fine. People who find the shop favourite things at a healthy rate. And almost nobody finds it, so the favourites never turn into sales and it is impossible to tell which part is broken.
The advice available for this is all the same shape: improve your photos, use all thirteen tags, post consistently. None of it is wrong and none of it is actionable, because it never says which of your tags are the problem or what to replace them with.
The thing that actually decides whether a listing is found is which phrases sit in its thirteen tag slots and its 140 title characters. A tag pointed at a phrase nobody types is an empty slot with extra steps. Most struggling shops have most of their slots in that state, and no way to see it.
from €49
by listing count, to €179
Every listing is read, not sampled
Titles, tags, descriptions, prices and photo counts are pulled for every active listing you have. Not a representative ten. The whole catalogue, because the interesting finding is usually a pattern across it rather than a fault in one listing.
Every tag is checked against real search volume
Each unique tag is measured against live eRank data for monthly searches and competing listings. This is what turns a hunch into a number: not “your tags could be better” but “198 of your 226 tags score under 20 searches a month, and they occupy seven in ten of your filled slots”.
The gap is found by subtraction
A keyword pool is built from seed searches across your categories, then your existing tags are subtracted from it. What is left is the set of phrases that describe products you already sell and that you are not tagged for. That subtraction is where most of the recoverable traffic turns out to be.
Competitors are measured, not admired
The shops ranking on your main terms are pulled and compared on the things you can change: title length, tag choice, price position, discount display, photo count. The point is not to copy them. It is to see which of their advantages are real and which are just age.
Everything is rewritten and validated in code
Each listing gets a new title inside 140 characters, thirteen tags each inside 20 characters, and a fresh description. Then a script checks the lot: exactly thirteen tags per listing, no duplicates within a listing, nothing over the character limit, and every single-word tag confirmed against a measured search volume before it is allowed a slot.
A spreadsheet, one row per listing
New title, thirteen tags and a full description for every active listing, in columns you copy straight into Etsy. Four tabs: the shop snapshot, the new copy, the fix order ranked by the traffic each listing already carries, and the full tag gap with volumes.
An eleven section written report
The verdict first, in one paragraph, so you know the answer before the evidence. Then the snapshot, the tag and keyword analysis, titles, listing quality, competitors, the seasonal window, pricing, growth, a 30/60/90 plan, and a method section saying where every number came from.
A priority order, not a pile
The 30/60/90 plan is sequenced by return, not by category. The first month is largely copy and paste from the spreadsheet, because the highest return work in a shop like this is almost always the cheapest.
The limits, written down
The method section says plainly what is an estimate, what was sampled rather than counted, and what was measured live. You should be able to check any number in the report, which means knowing which ones are soft.
Listed at the same size as everything above, because an audit is bought by someone who has already been disappointed by advice, and the limits are what make the rest believable.
- New photography, or edits to your existing images.
- Anything uploaded on your behalf. You keep full control of the shop.
- A promise about ranking or sales. Nobody honest can sell you that.
- Ongoing management. This is one piece of work with an end.
Do not buy this if
This is the wrong purchase if your listings get plenty of views and no sales. That is a conversion problem, and it lives in your photography, price and reviews rather than your tags. An audit that rewrites your keywords will not fix it, and you would be paying to solve a problem you do not have.
Priced by how many listings you have
Rewriting twenty listings and rewriting two hundred are not the same job, so they are not the same price. Almost nobody in this market says what their audit covers, which is exactly why this one does.
- Turnaround
- 5 working days
- Availability
- 5 slots a week
- Payment
- Ko-fi, card or PayPal
On Ko-fi, choose Etsy Shop Audit, up to 100 listings. Ko-fi adds it up and takes the payment.
- How is this different from the audits selling for twenty euros?
- Those are reports. This ends in replacement copy for every listing, which is a different job. It is also why this is priced by listing count: rewriting twenty listings and rewriting two hundred are not the same amount of work, and any offer that charges one price for both is either overcharging the small shop or is not really rewriting the big one.
- Do you need access to my shop?
- No. Everything measured here is on your public shop and listing pages, plus eRank's own data. You send a link, nothing else. No password, no permissions, no Etsy account access at any point.
- What if I only have a handful of listings?
- Then the small shop tier is the one you want, and honestly it is the best value of the three, because a young shop can implement the whole spreadsheet in an afternoon and see the effect cleanly. A large shop takes weeks to work through.
- Will you tell me my shop is fine?
- If it is, yes, and that is a real outcome. The sample report exists partly so you can judge whether the method would find anything in your shop before paying for it. If you read it and think none of that applies to you, do not buy the audit.
- Can I see one before I buy?
- The full sample is on this site as a page and as an eight page PDF, no email required. The shop in it is invented, and it says so on the cover, because publishing a real client's audit with the name removed does not actually protect them: the before and after titles alone would find the shop in Etsy search.
- How long does it take?
- Five working days from the point the shop link arrives. Five shops a week, and the slots close on their own once the week is full rather than leaving you waiting on a reply.
The word you cannot use is rarely the one you would guess.
The listing looks fine and still loses the click.
Before you spend on ads, know what the category will let you win.
Every price on this site is what you pay. 5 audit slots a week, and they close on their own once the week is full.